Cinema 2.0, as described by Advanced Micro Devices (AMD), is the new gaming experience brought by the Radeon HD 4800 series GPUs with teraFLOPS computing capabilities, and leading-edge solutions from partners to enable photorealistic graphics with interactive features just like in computer games.
The idea is to create fully interactive applications, particularly video games, with real-time realistic graphics of a movie-like quality.[1]
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On June 16, 2008 AMD demonstrated its new AMD Cinema 2.0 experience,[2] which, according to AMD, will become "a milestone achievement in ultra-realistic and interactive visual computing."[3]
The key enabler of such experience is the GPUs, most of the rendering pipeline would be done in the GPUs, since the Radeon HD 4800 series GPUs provide more than 1 TFLOPS of floating-point computing capabilities, and a Stream Computing SDK was provided to develop applications for offloading floating-point operations from the CPU, photorealistic scenes which once require to be rendered using a large render farm for offline rendering with very long time per frame, can be rendered in near real-time using GPUs with decent framerates.
OTOY is an American company that specializes in game development solutions that covers software and hardware.
Working closely with AMD and SuperMicro, the Fusion Render Cloud Servers was launched in March 2010 and will be deployed in Q2 2010 and provide services, users can enjoy real-time streaming of games rendered by the rendering cloud server on a web browser with the OTOY plugin, which is transmitted through Internet connection.
OTOY also specialized in game development solutions for scanning a 3D model of real actor with realistic facial expressions and facial features using their LightStage product, and a custom art pipeline written using AMD Stream SDK with third party plugins to run on the Fusion render Cloud Servers.
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